PP - Cat Video and Pictures Phenomenon

When creating our teaser mag ad we decided to use a picture of a kitten to play on the growing cat video phenomenon and also as it relates to our artist's name 'Atomic Kitten'. As the popularity of these videos is so vast, this teaser mag ad will hopefully broaden are target audience and create more interest, encouraging people to scan the QR code on the mag ad.

The guardian wrote an article about this growing popular phenomenon. 'The economy of internet cat videos? Yes, it’s a real thing. The Internet Cat Video Festival? Another real thing. A “meme manager” whose job is to build online brands for Keyboard Cat, Nyan Cat and Grumpy Cat? Oh yes, he’s real too.' 



For example, Grumpy Cat came into the limelight in 2012. He shot to internet fame – initially on Reddit and subsequently on YouTube – on the strength of its naturally unimpressed face. Its official channel now has just under 155,000 subscribers and 25.4m views. This is the first video uploaded to his channel.







 There are blogs and websites dedicated to the most watched cat videos and countdowns of the most popular, an example of one is this post on Mashup. There are also websites dedicated to the cats alone with famous ones such as lolcats  and I can has cheezburger receiving 1,500,00 hits per day in May 2007 and now receiving 500,000 hits per day. 




SOURCES:
The Guardian
Wikipedia