Hi, this is my A2 Media blog. .It contains research and planning for my coursework production (music video) and ancillary texts (digipak and magazine adverts) and media exam. I'm in a production group with Kate, Tilly and Poppy, MKTP Productions.

Our Track (It's OK - Atomic Kitten

Monday 16 December 2013

TD - Our Viral Vid Concept


Our viral vid idea is to use the basic dance and choreography we have created and get others to send us there clips of the dance or something similar to the chorus of the song when i grow up. Our idea also is to have people laying the track via musical instruments or singing. 

We decided it doesn't have to be exactly the same but the idea of people to send in there own dance or something similar to it. We used creative arts evening to experiment this where we invited people to learn a small part of the choreography from our performance footage in our video. This was basic and very easy to learn. This also proved very successful as we got a lot of people and teachers involved.

PP - Target Audience: Example fact file/profile


Our primary target audience is 12-24 year old girls. Here is an example of a fact file/social media profile of our 'typical' primary target audience.



Why we chose these characteristics
14 is an age in the middle of our target audience so this is who is our direct targets. Even though The Pussycat Dolls are an American girl group we put this example as living in the UK as PCD are a world wide known band and Nicole Sherzinger is a judge on the UK X Factor. For interests we chose these two as they are stereotypically things that teenage girls enjoy doing and both are seen in our music video because of this and because it is so relatable to teenage girls. Her hobbies, dancing and singing, are written because they would be likely to be interested in these and music if they listen and follow the PCD. Their favourite TV shows are popular reality TV shows such as Xfactor (Nicole is a judge on) and I'm a celebrity get me out of here another member of the PCD was on last year. Their celebrity crush is James Arthur who was one of Nicole's acts on the Xfactor last year and is very current and popular with teenagers.

TD - Artist Profile in 2013


Nicole 2013
The girl band have broken up now however they have all become successful within the music and tv industry. Nicole Shertzinger left and launched her own career in the music industry as a solo artist . Today she is very successful. She has 19 singles and 2 albums as a solo artist. She has also had number ones in UK , US and Ireland. She is most Famous for her Single 'dont hold you breath'.she has also featured in a number of other songs such as heart beat and missing you.
After the disbandment of The Pussycat Dolls in 2010, Scherzinger collaborated withEnrique Iglesias on "Heartbeat" which became a moderate hit worldwide. It was later included on her debut studio album, Killer Love (2011), which produced five singles, including top-ten hits "Poison", "Don't Hold Your Breath" and "Right There". "Try With Me" became Scherzinger's tenth top twenty single on the UK Singles Chart, entering at number eighteen in 2011,[whereas "Don't Hold Your Breath" was launched at the top of the same chart, becoming Scherzinger's longest running single at the pole position of that chart.
ashley roberts 2013

Another band member today is Ashley Roberts. Who is mainly famous for becoming runner up on popular reality tv series im a celebrity in the year of 2012. This fairly recent. After her success she has then gone on to present on several tv shows including this morning. She also has started her own brands within makeup as well as modelling for loreal and more. She left the pussycat dolls wanting to pursue her own career in dancing and singing but in 2010 she later joined reality tv series Dancing on ice where she judged on the panel for 2 years.


Melody Thornton 2013

Melody Thornton left when the band broke up to become a solo artist. She was second to lead vocalist alongside nicole.As of 2010, Thornton has departed from the group to focus on her solo career. Thornton's first mixtape, P.O.Y.B.L was released March 15, 2012. Thornton is currently working on her debut solo album. She has featured in songs with timberland and backing in the song bullet proof. She has also been in the top 40 charts in both new zealand and australia. She currently has picked up a film career in step up films as a dancer and in popstar to opera star. She is currently working on her new solo album.

Jessica Lynn Sutta  is an American singer, dancer, song writer and actress. She is best known as a member of the American pop girl group and dance ensemble, the Pussycat Dolls. She left the group in January 2010 to embark her solo career. Sutta's debut single, Show Me, reached number 1 on the Billboard Hot Dance Charts in the United States. She is currently finishing her debut solo album Sutta Pop which is expected to be released in 2013.She has had a successful career and had many dance number ones in uk and the us.
Kimberly Kaye Wyatt is an American singer, dancer, choreographer and television personality. She is best known as a former member of the American pop/R&Bgirl group and dance ensemble the Pussycat Dolls. She joined the Pussycat Dolls in 2003 and left the group in 2010. She started a new band Her Majesty & The Wolves in 2010. She has had a successful career and had many singles within the top 40 also many other songs she is featured in such as candy. More recently she is a judge on got to dance tv show.



Carmit Bachar is an American singerdancer,modelactress and showgirl. She was a member of the successful pop/R&B group, thePussycat Dolls and one of the main vocalists of the group.Bachar left the group in February 2008.She is currently a member of electro/pop duo called LadyStation. she has appeared as dancers in several music videos including michael jackson.  She most recently has a career in song writing which has worked well for her. as well as this she has also toured with beyonce as a backing dancer.


Today the girls are still friends and have made appearances together. There has also been talk about them getting back together. The pussycat dolls Reborn. is a band that have been around for ages they have been popular in america but we have not heard alot about them in england. There however is talk about them never been as good as the pussycat dolls such as having the same name as them and same looks.

Tuesday 10 December 2013

TD - Lyrics and Background


 Lyrics 
Boys call you sexy
And you don't care what they say
See, every time you turn around
They screaming your name
Boys call you sexy
And you don't care what they say
See, every time you turn around
They screaming your name
Now I've got a confession
When I was young I wanted attention
And I promised myself that I'd do anything
Anything at all for them to notice me
But I ain't complaining
We all wanna be famous
So go ahead and say what you wanna say
You don't know what it's like to be nameless
Want them to know what your name is
'Cause see when I was younger I would say
When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies
When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it
They used to tell me I was silly
Until I popped up on the TV
I always wanted to be a superstar
And knew that singing songs would get me this far
But I ain't complaining
We all wanna be famous
So go ahead and say what you wanna say
You don't know what it's like to be nameless
Want them to know what your name is
'Cause see, when I was younger I would say
When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies
When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it
I see them staring at me
Ooh I'm a trendsetter
Yes this is true 'cause what I do
No one can do it better
You can talk about me
'Cause I'm a hot topic
I see you watching me, watching me
And I know you want it
When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies
When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it
When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies
When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene
When I step out on the scene
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it
But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

Background of the song  


"When I Grow Up" was one of several songs that were originally recorded by Scherzinger during the Her Name Is Nicole sessions, the others being "Happily Never After", "Who's Gonna Love You" and "I Hate This Part, that appears on Doll Domination Scherzinger cited that she felt as if the songs were more suited as a Pussycat Dolls song than her own."When I Grow Up" was written by Theron and Timothy Thomas, along with Rodney "Darkchild" Jerkins, who also produced the song.

PP - Target Audience: Example fact file/profile


Our primary target audience is 12-24 year old girls. Here is an example of a fact file/social media profile of our 'typical' primary target audience.



Why we chose these characteristics
14 is an age in the middle of our target audience so this is who is our direct targets. Even though The Pussycat Dolls are an American girl group we put this example as living in the UK as PCD are a world wide known band and Nicole Sherzinger is a judge on the UK X Factor. For interests we chose these two as they are stereotypically things that teenage girls enjoy doing and both are seen in our music video because of this and because it is so relatable to teenage girls. Her hobbies, dancing and singing, are written because they would be likely to be interested in these and music if they listen and follow the PCD. Their favourite TV shows are popular reality TV shows such as Xfactor (Nicole is a judge on) and I'm a celebrity get me out of here another member of the PCD was on last year. Their celebrity crush is James Arthur who was one of Nicole's acts on the Xfactor last year and is very current and popular with teenagers.

PP - Our Production Company Name

The name for our production company is MKTP Productions.

We chose this name because it is simple and therefore easy for people to remember. It also sounds professional and is straight to the point. Since deciding the name we have been able to create a facebook, twitter and instagram for our company so we can easily be found on many social media platforms.

instagram logo
facebook



twitter
The links to all our social media is at the top of the blog.

KH - Shoot 3 - 29/11/13


On Friday the 29th, we filmed the older girl footage. We used the same location (bedroom) as the younger girls and outside locations to signify the urban genre, such as a street and a skate park. The girls all came with their hair and make up done big and bold to save time so that we could begin filming straight away. We started in the bedroom and shot footage of them 'doing their makeup' and some lip syncing shots. We then went outside onto the street and shot a catwalk and footage of the girls walking towards the camera and dancing. We shot the younger girls performing a catwalk, so made sure we got shots of the older girls doing this as well, as we thought we could experiment with the two shots fading together. After we shot on the street, the girls got changed into their performance outfit, and we went to Addingham skate park to shoot the choreography and other performance footage.

   The skate park was a good location as there was no one else around so we had the area to ourselves, and it created the urban feel that we were after. Poppy, Jess and Abi all performed a dance routine together as they dance as a hobby so they could pick the dance up easier. We did get footage of all 5 girls dancing together as well.

The girls were professional when performing and we got the majority of the shots we needed. In the future, we may need to do another shoot to get some additional shots, however the shoot did go really well as the girls all did as we wanted and the performance footage was effective with the colourful dresses and dancing.

Monday 2 December 2013

Podcast Week 4 - 1st Shoot 22/11/13



This podcast is about our 1st shoot which took place on Friday 22nd November. 

Sunday 1 December 2013

Idea Update 3 - Choreography

On Thursday 28th,  Poppy showed and taught us the choreography for our music video. As it is fairly simple, we can also use some of the routine for our viral video idea.



Thursday 28 November 2013

PP - Creative Arts Evening - Viral Video


On creative arts evening we plan to get footage of a range of people of all ages to perform a small section of our simple choreography. We will then use this in our viral video persuading people to send us their version of the dance to get the opportunity to win to be in the next pussycat dolls videos. 

Monday 25 November 2013

PP - Casting: The younger PCD

Here are the girls we have cast to play the younger versions of the PCD in our video. We cast them through an audition process and they all seemed very eager and excited to be in the video. We thought this was very important as we want our cast to put full effort into acting and performance to make our video as effective as possible. 

Niamh
Izzy
becky
Nisha 


Izzy


MKTP Productions Twitter

Recently we launched a new twitter account for our production group MKTP Productions. We follow all the Pussycat Dolls on twitter, as well as a few fan accounts. 


Wednesday 20 November 2013

TD - Goals Allowed


Yeovil Town may not be making a big impact in the Championship but they are joining forces with a record label to launch their own girl band in a bid to climb the pop charts and attract a new generation of supporters to the club.
They are bottom of English football's second tier but will be the first football club to have a girl group and the plan is for the band – to be based on the Pussycat Dolls – to perform at home matches for the rest of the 2013-14 season.
Auditions for females aged 18 and over will be held at Huish Park on 4 December and the successful girls, a lead singer and a group of south-west-based dancers, will work with the Famous Company to record a single that will be released on iTunes. The record will raise money for Prostate Cancer UK – the Football League's official charity.

Tuesday 19 November 2013

PP - Costumes for Narrative Section - Older PCDs


For the narrative section the older PCD will be wearing smart dresses and heels corresponding with their colour which they wear when they are younger. Here are pictures of each and who will be wearing them.



Jess - Purple
Millie - White
Poppy (me) - Pink
Abi - Blue







Tilly - Black/Red

Thursday 14 November 2013

Idea Update 1 - Costume

On Wednesday 13th November we had a meeting with half of the cast of our music video. At lunchtime, we met with Becky Izzy A, Niamh,  Nisha, Izzy W, who are playing the parts of The Pussycat Dolls as young girls. During this meeting we talked about the production schedule, and we sorted out exactly what days and times the girls could film, and also sorted out what costumes and colours each girl will wear.
  Jess Mitchell + Izzy W - PURPLE
Abi Birch + Becky - BLUE
Tilly Dennis + Niamh - RED
Millie James + Nisha - WHITE
Poppy Padgett + Izzy A - PINK

We came to the decision that we will hopefully be filming all the scenes with the younger girls on Friday 22nd at 3 - 5:30pm. We planned to film mainly at the charity shop, but also some shots in the streets of Ilkley. We made a list for each girl (what we need them to bring as their costume) and we made sure that each girl had a whole outfit that is suitable for their character. 

Monday 11 November 2013

Idea Update 2 - Narrative

Our music video follows the Pussycat Dolls looking into their past, remembering how they wanted to be famous. There will also be some performance footage included throughout the video, with dancing & lip-syncing. There will be shots of the band as younger girls in various locations such as bedrooms, clothes shops/music shops, a bathroom, in a park & walking around town. We will also have shots of the band as they are now, in some of the same locations. We also see them getting out of a limo/black car onto a red carpet, and then looking back at their old rooms. The performance footage will be choreographed by Poppy, & the dance scenes will be filmed in an urban setting, with large spotlights behind the dancers, as this is commonly seen in Pussycat Dolls music videos.

Our music video summed up in one sentence - (Craig Mcneil said at the ASFF that usually a sign of a good music video is when it can be summed up in one sentence.)
"a girl-band reminisce about their lives and revisit their past, before they were famous"

Sunday 10 November 2013

ASFF - Aesthetica Short Film Festival 2013

On Friday 8th November 2013 we went to York for a day for the Aesthetica Short Film Festival. We had been the previous year also, so we knew what to expect. However this year, to fit in with the A2 coursework task, we went to see a masterclass by Craig McNeil, who is the Director of TV and Film at Beggars Group. Beggars Group is the largest indie record company in the UK. Beggars Group also own several other labels including 4ADRough Trade RecordsMatador Records, and XL Recordings

Craig McNeil talked about a lot of different aspects of music videos, from budgets to influential music videos to the history of music videos. He also showed lots of clips of significant music videos, as well as some clips of music videos for the artists who worked/are currently working with the Beggars Group. He also went on to talk about different ways you can promote a music video, and how YouTube has changed the way videos are viewed and received with an audience. This was very helpful as YouTube will be our primary way of distributing our video. 

Wednesday 6 November 2013

PP - Locations



Earlier in the week, the group got together to find possible locations that we think would work effectively in the video. All the footage is from locations in the local area, however we do plan to also get some footage from slightly further away. The locations shown are a train station, urban street, car park, park and charity shop. The footage is shaky, but this is just a quick video made to give an idea of the kind of things we are looking for.

PP - Make-Up



For the older set of PCD in the video we want them to have dramatic eye make up. This is seen throughout girl group examples such as The Saturdays, Little Mix and The Pussycat Dolls.

The Saturdays
This is done not only in music videos but whenever the groups are in public or advertised. This is shown in the picture to the left of Mollie from the Saturdays on a magazine cover.

Make-up is done like this to make the girls look more glamorous so they appeal to men (male gaze theory) and also so younger girls aspire to be like that as they look fashionable. These are both audiences we want to target and by doing our casts make up similar we aim to do this.
PCD




Little Mix 

The make up looks tend to be very unnatural and smoky looking. In our music video this will work especially well as it will create more of a contrast between the older PCD and the younger more innocent version of themselves when they will wear little to no make up.





practice example

At first we questioned how easy it would be to do this dramatic make up and make it look professional and effective. However, after doing research online we found that there are YouTube channels dedicated to tutorials of celebrity inspired looks and how to look like these glamorous people. These are easy step by step tutorials and after following these we discovered it is quite easy to achieve these looks.

Here is a practice example I did of the dramatic make up on a volunteer friend. It wasn't time consuming and I already had the make up and equipment needed meaning that the make up won't effect or increase our budget for the music video.

practice



practice