Hi, this is my A2 Media blog. .It contains research and planning for my coursework production (music video) and ancillary texts (digipak and magazine adverts) and media exam. I'm in a production group with Kate, Tilly and Poppy, MKTP Productions.

Our Track (It's OK - Atomic Kitten

Saturday 31 August 2013

EG5: Foals - Inhaler

ACT: Foals
TRACK: Inhaler
YEAR: 2012
DIRECTOR: Dave Ma
GENRE: Dance-punk, Indie rock, Alternative Rock
AUDIENCE: 15-40, M+F

VIDEO:


LYRICS 

graffiti
PERFORMANCE, NARRATIVE AND/OR CONCEPT?: Performance is the main theme of the video, and we do see a lot of shot of the band performing, However these shots are intercut with some other shots of various people doing things such as inhaling, dancing, doing graffiti, skateboarding etc. 
the woman getting tattooed
RELATIONSHIP BETWEEN VISUALS + LYRICS: At the beginning of the video we see a woman get a pair of lungs tattooed onto her chest, and then there is a close up her breathing in and out with the tattoo moving. This does relate to the song as it is called Inhaler.

close up shots of instruments
PERFORMANCE STYLE: There is lots of shot variety of the band performing, but the camera is always steady. The lead singer makes eye contact with the camera throughout the video, and this can create a sense of connection with the audience. Also there are often close up shots of the instruments or the band members faces.
the lead singer makes eye contact with
the camera


long shot of the band
PACE + ANY VARIATION OF PACE:  At times when the track is more fast paced, like the chorus, the editing is also faster, and the different shots are shown on screen for a shorter amount of time, and when the song goes back into verse, the editing slows down. This seems to increase the pace of the song more and the audience is even more aware of a change in pace of the song.

Friday 9 August 2013

EG4: Bastille - Things We Lost in the Fire

ACT: Bastille
TRACK: Things We Lost in the Fire
YEAR: 2013 
DIRECTOR: Unknown
GENRE: Indie Rock
AUDIENCE: 15-40, M+F

VIDEO:


LYRICS


PERFORMANCE, NARRATIVE AND/OR CONCEPT: 
The video style is a narrative, with some lip-syncing by the lead singer. Most of Bastille's music videos are quite cryptic, and this one is no exception. The story seems to centre around a bullet found in a desert, and the narrative jumps between a group of unknown people wandering around the desert, to a love story between the lead singer Dan Smith and a mysterious girl, to a road trip with the band. 


the first narrative


the second narrative

These two narratives interlock, and this can be quite confusing sometimes. The ending is also extremely confusing as there are some shots of the lead singer, which cut to the car with one door open and a large pool of blood coming out, and there are no clues about whose blood it is or why they are injured.
the third narrative



PERFORMANCE STYLE: The only performance in the video is of the lead singer miming, and this isn't frequent throughout the video. He never makes eye contact with the camera whilst singing and at times it doesn't look very realistic. 
the lead singer lip-syncing
The plain setting makes the blood stand out in this shot
one of the many shots of the car

LOCATION/S + MISE-EN-SCENE: This music video was shot in Lithuania, and the bare ground and plain landscape adds to the eeriness of the video. The white bare ground also makes the red blood stand out more in the final shots of the video. 

The car is a big feature of the video as it is shown in all the different narratives and also some shots on its own driving through the desert with an unknown driver, and also stationary with wolves stood on top of it, as well as at the end with a pool of blood.



the sky turns into a bar in this transition effect
FX: Throughout the video there are normal transitions apart from one shot during the middle of the video. The lead singer is clearly stood outside, and he looks up to the pitch black sky, and this then changes to a bar, as the camera shoots forward. There are no more transitions like this in the rest of the video.