Hi, this is my A2 Media blog. .It contains research and planning for my coursework production (music video) and ancillary texts (digipak and magazine adverts) and media exam. I'm in a production group with Kate, Tilly and Poppy, MKTP Productions.

Our Track (It's OK - Atomic Kitten

Monday 15 July 2013

EG3: Muse - Uprising

ACT: Muse
TRACK: Uprising
YEAR: 2009 
DIRECTOR: Hydra
GENRE: Alternative rock

AUDIENCE: 15-30 m/f

LYRICS

PERFORMANCE, NARRATIVE AND/OR CONCEPT:
The band performing in the miniature truck
The band performs through a miniature city in a small truck, with a lit fuse behind them. They are also seen performing inside a burning trailer.Through the window of a TV shop the band looks at a group of TVs all with teddy bears on the screens and the lead singer smashes the window and the TVs with his guitar. At the end of the video, a group of evil looking teddy bears rise up from the ground and start destroying the miniature city. The band appears to drive out of the miniature city before the fuse catches them.
overhead shot of the band

PERFORMANCE STYLE:
In the video there are scenes of the band performing inter cut with the narrative of the video. In the scenes where the band are performing, there are a lot of overhead shots, particularly of the drummer.



the miniature trailer

LOCATION/S + MISE-EN-SCENE:
There is only one location throughout the whole video, a miniature city. The band is seen performing in the back of a small pick-up truck, and in a trailer.


bears destroying the miniature city

INTERTEXTUALITY: 
At the end of the video a group of teddy bears destroy the miniature city. This is said to pay homage to the climactic scene in Ghostbusters.


Wednesday 3 July 2013

Minivid: Editing

As i have used Final Cut Pro previously, i didn't have too much trouble with basic editing. As i was editing a music video I had more freedom to use effect and different transitions. The first one i tried was using the mirror effect.  I used this on a shot of Jake lip-syncing and I thought it looked quite effective. I also used another effect on the shot to give it a more stylised look.
 I knew that i wanted to layer shots of Jake lip-syncing over the main narrative. As i had used layering in my AS coursework production, i didn't find this too difficult.
 I also used reverse in my edit to add something to the music video and break up long takes, so I used the retime option and set it to reverse. I didn't find this very difficult, although it was hard to get it to correspond with the song.
I used a number of effects from the light section of the "Effects" tab.  i think the most effective one was 'Intro Flashes' because it looked very effective and fit in with the timing of the song.
I used the Transitions tab and the transition 'Lens Flare' at the end of the video so there wasn't just a blunt 'black screen' ending. I thought it looked quite effective and fit in well with the timing of the song.

Minivid: Final Cut

Here is my final cut of my minivid for Ozzy Osbourne - Stayin' Alive:

Tuesday 2 July 2013

ClassVid Pitch: Rebecca Black: Friday

ACT: Rebecca Black
TRACK: Friday
YEAR: 2011
GENRE: Teen pop

Original Music Video:


The song that I have chosen is Friday by Rebecca Black, because I think it would be quite fun to film as a group, and this track is very popular with people making remakes and parodies. My idea would follow the almost the same narrative as the original video, however instead of having a female lead role it would be a male, to make it more comical. It would be easy to film as there are less than 3 locations in the original video. 
However, we would have to change one location as it is in a convertible car, so we could change it to a classroom or another location within school so it is easier to film.
Also there is a group of 5 friends in the original video so there would be no need for a large cast. The costumes wouldn't need much preparation as it is just normal clothes, and there wouldn't be any special props required. In the video there is lipsyncing all the way through, and again to make this version more comical we would use a male instead of a female.