Pitch 1 - Idea

Track: That Girl
Artist: McFly
Released: 2006

ORIGINALVIDEO:


LYRICS

My chosen track is That Girl by boy-band McFly. My idea is a mixture of narrative and performance, as this is usually what boy-bands do in their videos, like Busted's Air Hostess.

The narrative part of the video will follow the four members of the band as they walk through a town e.g Ilkley, and the lead singer would see "That Girl" and ditch his friends to walk through town with her, whilst the rest of the band watch him and shake their heads to fit in with the lyrics 'you're never gonna get that girl'. The performance footage would be intercut with the narrative throughout the whole video. 

Cast
The cast would need to be 4 boys to be the members of the band, and a focus on the main singer in the narrative part of the video. Then there would be another boy who isn't a member of the band to briefly play the boy in the video with the lyrics in the song "but she was with another guy". Then there would be the blonde girl in the video, also to fit in with the lyrics of the song, and obviously to play the main girl.

Costumes
The costumes would be normal teenage clothes such as jeans and a plain t-shirt/ plaid shirt, as the audience of the video would be teenagers, so the costumes should reflect this. The girl would wear a short skirt and possibly a revealing top like in the original video, to attract a male audience, using Laura Mulvey's male gaze theory.

Performance Footage
I think that the performance footage should look as realistic as possible, like in the original video we can see wires from the microphones. I would like to do this in my video as it creates verisimilitude and keeps the audience more interested. The performance footage will be inter-cut throughout the whole video, and the first shots would be appear at about 10 seconds. 

Locations
The location in the original video stays the same throughout. However I thought multiple locations would work best for my video. The main locations would be Ilkley, and then a house to briefly film the narrative that goes with the lyrics 'Went round to see her". The performance footage will either be shot in an outside location with Ilkley as the background, or inside on a stage.